Logo & Logotype Design
- Quality & Integrity
- Your logo represents your brand. A successful logomark should be instantly recognizable, memorable, and timeless. A well designed logo will have a positive impact on your business for many years.
- Simplicity & Clarity
- Logos should not be confused with illustration. Your brand’s logomark will be the most memorable and effective when all decoration and superfluous elements have been stripped away.
- Context & Adaptability
- A logo does not exist in a vacuum — It appears throughout the real world. It will be tiny, such as on a business card or iPhone screen; it will be huge when it appears on a poster or billboard. It will be black & white in laser prints and advertising. It will exist on different background colors, flat screens, and physical objects. Third parties will reproduce your logo in ways you don’t anticipate. A successful logo maintains its essence in every context.
“A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like.”
–Paul Rand, 1991
![Hage Homes Logo Design - Minneapolis, MN](https://figureground.com/wp-content/themes/figureground/img/logo_hage_homes.png)
2014 – Hage & Co. Inc., Minneapolis, MN
![Shared Interest Logo Design - New York, NY](https://figureground.com/wp-content/themes/figureground/img/logo_shared_interest.png)
2003 – Shared Interest, New York, NY
![Hullo Logo Designer - Duluth, MN](https://figureground.com/wp-content/themes/figureground/img/logo_hullo.png)
2012 – Hulltex, Duluth, MN
![Pi Recordings Logotype - New York, NY](https://figureground.com/wp-content/themes/figureground/img/logo_pi_recordings_not_used.png)
2003 - Pi Recordings, New York, NY (concept)
![Handy Logo Design](https://figureground.com/wp-content/themes/figureground/img/logo_handy_plumbing.png)
2014 – Handy Plumbing & Drain LLC (concept)
![Volta Logo Design - Pixelworks, Inc. - Portland, OR](https://figureground.com/wp-content/themes/figureground/img/logo_volta.png)
2003 – Pixelworks Inc., Portland, OR
![Avatar Logo Designs - Portland, OR](https://figureground.com/wp-content/themes/figureground/img/logo_avatar.png)
2003 – Pixelworks Inc., Portland, OR
![Shuck Plumbing Logo - Portland, OR](https://figureground.com/wp-content/themes/figureground/img/logo_shuck_plumbing.png)
2006 – Shuck Plumbing, Portland, OR
![Photopia X Logo Design - Pixelworks - Portland, OR](https://figureground.com/wp-content/themes/figureground/img/logo_photopia_x.png)
2003 – Pixelworks Inc., Portland, OR
![Five Borough Fire Logo - New York City, NY](https://figureground.com/wp-content/themes/figureground/img/logo_five_borough_fire.png)
1999 – Steelo Records, New York, NY
![Summit Construction - Missoula, MT logo designer](https://figureground.com/wp-content/themes/figureground/img/logo_summit_construction.png)
2010 – Summit Construction, Missoula, MT
![Push Logo Design - New York, NY Brand](https://figureground.com/wp-content/themes/figureground/img/logo_push.png)