Hullo Pillow

Figureground designed and built the identity and web presence for Hullo, a new brand of all-natural pillows. The strategy and resulting website has resulted in consistent growth and revenue for the young company. Thanks to an effective design and content strategy, Hullo went from zero to thousands of visits per week in a matter of months — Proof that the right approach will increase your brand's visibility and sales online.

logo design

Mobile user interface

Single-page shopping cart and checkout design optimized to maximize sales and minimize abandoned carts.